In a regulated industry such as home building and land development, it is important to maintain a cordial and productive relationship with the decision-makers in government. For BILD Alberta, this means working with the Alberta government in a partnership to ensure the homebuilding industry and consumer are not adversely affected by new laws and regulations or changes to existing ones; as well as being a key resource for the government to rely on for information and support regarding BILD Alberta's area of expertise (homebuilding).
The overarching goal of government relations activity is the creation of a relationship where government officials in all areas think “home building and land development equals BILD Alberta”. The organization will be their first call as a reliable source of information, a source of new policy ideas, and a partner in satisfying the consumer (who is also the voter). Creating this relationship requires the creation of political capital strategy, a clear and thorough communications strategy, further engagement of the members in a Building Industry Action Network to connect with MLAs locally, and action through an active Government Relations Committee.
This approach is an integral piece of the BILD Alberta Strategic Plan. Positive interaction with government will allow the association to achieve its broader strategic goals and bolster any communication and public relations efforts.
Key resources in the implementation of the government relations program will include the BILD Alberta Executive Officer, BILD Alberta Manager, Government Relations, Government Relations representatives from local Associations, the BILD Alberta President, and BILD Alberta members-at-large at various levels.
All individuals taking part in the government relations strategy will be fully briefed through talking points on relevant issues, as developed by BILD Alberta so that the group is speaking in one voice and conveying a clear message to government. Any questions can be directed to the BILD Alberta office staff, who will be monitoring and reporting on issues as well as developing one-pagers to ensure messaging is concise.
BILD Alberta personnel will be kept informed through periodic contact and a regular newsletters detailing government activity specifically affecting the home building industry and general political news.
Government relations activity addresses BILD Alberta’s strategic principles of relevancy and industry leadership, and supports all the strategic priorities of BILD Alberta this year and in the future.
For more information contact
1-800-661-3348 ext 227